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68 Corlett Drive, Melrose North, 2196

What We Do

Brand Positioning

These projects focus on perceptions about brands and how well they satisfy consumer’s needs.

Product Concept Research

Designed to develop, fine tune and verify product concepts and finished products in order to improve consumer acceptance thereof

Triggers and Barriers

To determine the reasons why some consumers use specific products, and the reasons why others don’t.

Advertising Research

Used to fuel the development of advertising for brands as well as for testing the effectiveness of specific advertisements.

Shopper Research

To understand the dynamics of, and reasons behind, choice by consumers in a shopping situation.

Mystery Shopping

Used to evaluate companies’ customer service and point out any flaws or weaknesses that may be present. This information helps companies know what is being provided to the customer and how that service is perceived.

Employee and Supplier Engagement

Surveys with a view to developing management strategies designed to create energy and efficiency amongst employees & suppliers.

Product Launch Monitor (PLM)

A system of gauging consumer feedback on the various stages of a product launch.

Pricing Research

Aims to understand price sensitivity and price demand elasticity curves for specific products.

Brand Planning

Usually informed by any of the above research services, involve the development of focused and effective brand plans and brand DNA definitions.

Customer Service

Used to measure service satisfaction experience by consumers in any market situation.