These projects focus on perceptions about brands and how well they satisfy consumer’s needs.
These projects focus on perceptions about brands and how well they satisfy consumer’s needs.
Designed to develop, fine tune and verify product concepts and finished products in order to improve consumer acceptance thereof
To determine the reasons why some consumers use specific products, and the reasons why others don’t.
Used to fuel the development of advertising for brands as well as for testing the effectiveness of specific advertisements.
To understand the dynamics of, and reasons behind, choice by consumers in a shopping situation.
Used to evaluate companies’ customer service and point out any flaws or weaknesses that may be present. This information helps companies know what is being provided to the customer and how that service is perceived.
Surveys with a view to developing management strategies designed to create energy and efficiency amongst employees & suppliers.
A system of gauging consumer feedback on the various stages of a product launch.
Aims to understand price sensitivity and price demand elasticity curves for specific products.
Usually informed by any of the above research services, involve the development of focused and effective brand plans and brand DNA definitions.
Used to measure service satisfaction experience by consumers in any market situation.