What We Do (Must-Read)

Transforming Data into Decisions, Insights into Impact

At Bateleur Brand Planning, we don’t just conduct research, we help businesses unlock deep human insights that fuel growth, loyalty, and competitive advantage. Whether you need to captivate customers, energise employees, or strengthen partnerships, we equip you with the clarity, confidence, and direction needed to drive success.

Every great business decision starts with understanding what truly matters to your customers, your employees, and your suppliers. With our expert research and strategic guidance, you’ll feel empowered to make decisions that resonate, inspire, and create lasting connections.

Know your customers. Strengthen your brand. Grow your business.

• Brand Positioning & Equity Research: Discover how your brand is perceived and whether it connects emotionally with customers. Build trust, relevance, and lasting loyalty.
• Brand “Snapshot” Surveys: Quickly measure whether your brand aligns with consumer values, so you can refine it into one that inspires confidence and connection.
• Market Segmentation & Targeting: Go beyond demographics. Uncover what truly drives your customers, so you can create marketing strategies that speak directly to their hearts and minds.
• Cultural Insight Services: Stay ahead of social and cultural shifts that shape customer behaviour and brand relevance in an evolving world.
• Youth & New Generation Research: Understand the mindset of Gen Z and younger consumers to build an iconic brand that excites and engages the next generation.
• Loyalty & Retention Research: Strengthen customer relationships by understanding what keeps them coming back and what might drive them away.
• Customer Journey Mapping: Identify key moments that delight or frustrate customers, ensuring their experience with your brand is smooth, satisfying, and unforgettable.
• Did-Not-Buy Research: Find out why potential customers hesitate, then turn those insights into compelling reasons to choose your brand.
• Triggers & Barriers Research: Reveal the subconscious factors that influence buying decisions, so you can remove roadblocks and create irresistible brand experiences.
• Early Bird (Post-Purchase) Survey: Capture immediate customer feedback to ensure their first experience with your brand is rewarding, reassuring, and share-worthy.
• Category Development & Range Reviews: Test product concepts in real time to ensure every offering is perfectly aligned with what your customers truly want and need.
• Mystery Shopping: Step into your customers’ shoes to experience your brand as they do, revealing areas for improvement that enhance trust and satisfaction.
• AI Effectiveness Research: Ensure AI-driven customer interactions feel authentic, human, and genuinely helpful, strengthening brand relationships.

Feel the power of true market clarity. When you understand your customers, you don’t just sell to them – you build meaningful connections that last.

Make your message matter. Create advertising and branding that resonates.

• Advertising Effectiveness Testing: Test and refine your messaging to ensure your ads don’t just get noticed – they spark emotion, action, and lasting brand recall.
• Branding & Iconography Development: Your brand is more than a logo; it’s a visual story that evokes feeling and recognition. Let’s craft a look and feel that deeply connects.
• Website & App Evaluation: Ensure your digital touchpoints captivate and guide users seamlessly, leaving them feeling impressed, understood, and eager to return.
• Social Listening & Secondary Data Analysis: Monitor how people really feel about your brand – before a crisis arises. Anticipate needs, spot trends, and stay ahead of conversations.
• Concept Testing for Advertising & Products: Test ideas before launching, ensuring they excite, persuade, and inspire trust in your audience.
• Brand Refresh & Breakthrough Research: Stay ahead of competitors with insights that help you reignite your brand’s relevance and impact.

Every interaction with your brand should feel memorable and meaningful. We’ll help you ensure that what you say, show, and do truly connects.

Happy employees. Stronger teams. Thriving workplaces.

• Employer Brand Surveys: Discover how your company is perceived as an employer, so you can attract top talent and build a workplace people are proud to be part of.
• Employee Engagement Surveys (Snapshot & Deep Dive): Go beyond engagement scores. Understand what truly drives motivation, satisfaction, and company culture.
• Retention Research: Get to the heart of why employees leave and create an environment where they feel valued, inspired, and invested in your success.
• Leadership Effectiveness Surveys: Unlock insights that help leaders lead with impact, empathy, and confidence.

A motivated workforce isn’t just productive – it’s the foundation of a successful business. Let’s turn your employees into your strongest asset.

Build relationships that drive growth and stability.

• Supplier Engagement Research: Understand how your suppliers feel about working with you, so you can strengthen relationships built on trust, efficiency, and mutual success.
• Consulting, Advisory & Mentorship Services: Gain expert strategic guidance that helps you make informed, future-proof decisions.
• Brand & Leadership Strategy Workshops: Use research-driven insights to develop powerful strategies that align teams, inspire innovation, and elevate your brand.

Great businesses are built on great partnerships. We’ll help you ensure that every relationship – supplier, employee, or customer is a strong one.