Brand Positioning Research
These projects focus on perceptions about brands and how well they satisfy consumer’s needs.
Employee and Supplier Engagement Research
Surveys with a view to developing management strategies designed to create energy and efficiency amongst employees and suppliers.
Product Concept and Product Research
Designed to develop, fine tune and verify product concepts and finished products in order to improve consumer acceptance thereof.
Triggers and Barriers Research
To determine the reasons why some consumers use specific products, and the reasons why others don’t.
Product Launch Monitor Research
A system of gauging consumer feedback on the various stages of a product launch.
Aims to understand price sensitivity and price demand elasticity curves for specific products.
To understand the dynamics of, and reasons behind, choice by consumers in a shopping situation.
Used to fuel the development of advertising for brands as well as for testing the effectiveness of specific advertisements.
Customer Service Research
Used to measure service satisfaction experienced by customers in any market situation.
Brand Planning Services
Usually informed by any of the above research services, involve the development of focused and effective brand plans and brand DNA definitions.