Our Methods

Our Unique Approach Includes:

• Innovative Engagement Algorithms: We employ unique algorithms designed to establish the engagement profile of employees, brands, or suppliers. These algorithms go beyond basic satisfaction metrics, to deliver underlying diagnostics, revealing the key drivers of engagement.
• Customised Research Approach: Bateleur’s philosophy is rooted in the principle of tailoring each research project to the client’s specific needs. This involves carefully crafting solutions that align with the project objectives, rather than applying a standardised approach.
• Blend of Traditional and Modern Tools: We combine established research techniques with cutting-edge methodologies, ensuring that we deliver the most appropriate solution for each project. This hybrid approach allows us to capture a more comprehensive picture of the research landscape.
• Nemawashi: Bateleur embraces the concept of Nemawashi, a Japanese term that emphasises the importance of informal discussions and building consensus among stakeholders before formally implementing a project.
• Strategic Partnerships and Industry Exclusivity: We prioritise building strong, strategic partnerships with clients. We have a preference to avoid working for direct competitors, to ensure long-term strategic relationships and the importance of the strategic implications of the research for clients.
• Brand Planning: Bateleur offers brand planning workshops at an offsite venue, using the research findings as a catalyst for developing a clear, actionable strategy. These workshops facilitate a collaborative approach, where stakeholders work together to apply the research insights to practical business challenges and strategy development.

Quality Control Measures:

Quality control to ensure both validity and reliability is vital. We have adopted a wide-ranging of standard methods for quality control on our surveys, these include the following activities: –

• Pilot testing of questionnaires with a small sample of convenience to check for ease of completion, comprehension and clarity as well as integrity of routing structures and flow of the questionnaire.
• Placing effort and care in developing a shortlist of screening questionnaires to make sure that participants qualify as being valid target market members.
• Paying attention to wording the questionnaire in a simple manner that minimises ambiguity or respondent confusion. This is especially important in our multicultural and multilanguage society.
• Being careful to avoid leading or biasing questions that could influence subsequent answers.
• Including randomising attributes and questions where appropriate and possible to avoid “order bias” when selecting items off lists.
• Measuring and verifying interview completion time, weeding out respondents who complete the interview “too quickly” thereby demonstrating a lack of mental application to the questions. Typically interviews that are completed one standard deviation below the mean time are considered to be invalid.
• Applying logic and validation checks to flag inconsistencies or illogical responses.
• Monitoring patterns of “straight lining” in respondents’ style of answering questionnaires.
• Using individual respondent “participation files” to prevent duplication of survey participation.
• Thorough data cleaning to validate the survey data before analysis begins, in particular removing data errors, inconsistencies and seeking outliers.
• Campaigning effectively to ensure the best possible chance of representative sample achievement through adequate survey response rates. Multiple reminders and different tactics for campaigning are used to maximise the penetration of survey participation.

Expert Research Across Diverse Sectors

• FMCG (Coffee, Cereal, Confectionary, Dairy Products, Ice cream, and more).
• Finance (Corporate, Home Loans, Insurance, Investment, and more).
• Government (Health, Housing, Agricultural, and more).
• Media (Internet, Newspapers, Magazines, Radio, TV, and more).
• Manufacturing (Appliances, Automotive, Clothing Brands, and more).
• Pharmaceutical (Antacids, Multivitamins, Nasal Sprays, and more).
• Retail (Books, Cosmetics, Fashion, Furniture and more).