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Blog Standard

What an MBA won’t teach you…

by Gordon Hooper Published in Your Business Magazine: October/November 2021. You don't need an MBA to be a successful small business owner. What you do need, though, is plenty of grit, a pragmatic attitude, and the determination to win - no matter what. “My own lessons in growing a business were acquired not in a classroom, but in the bedroom where I started my business back in 1988”. This is where he says he uncovered...

The Rise of Women in Research

by Kim-Lee de Vries I was recently asked the question, "Why are there so many women in the market research industry?” I didn’t really have to quantify how accurate an observation this was; all I needed to do was look around me to know that the assessment was spot on. In the agency where I work, seven of the eight employees comprise of the fairer sex. This is not only evident within my company but...

Values for an Engaged South Africa

Business can provide lessons for our country and its leaders Over the past week, the social and political turmoil in South Africa has shocked most and caused deep reflection for many of us. What happened to the dream of the Rainbow Nation? Nelson Mandela’s leadership style is described by the South African College of Applied Psychology as having the innate ability to empathise, a strong interest in people and society, wanting to help others and make the country...

Youth Matters: Bizcommunity Feature

Marketing Director at Bateleur Brand Planning Can you tell us what your role as marketing director entails? To coordinate and assist in executing all the marketing activities, including generating content, social media marketing, nurture and email marketing, etc. to build brand awareness and love for our brand with clients and consumers. What sparked your interest in getting into marketing? Our company has annual fireside chats where we discuss our growth and future within the company. In January...

Sheldon Hooper Foundation Survey Report

This report provides comprehensive details about the survey conducted with the purpose of informing the Memorandum of Incorporation of the proposed Foundation in the memory of Field Guide Sheldon Hooper, sadly lost on 18 August 2020. The report begins with an introduction describing the context for the survey and goes on to provide an overview of the survey methodology and its sponsors. The results of the survey comprise the larger part of this report. The...

Black Friday during a Pandemic?

During the past couple of months Bateleur has sought out ways to provide the marketplace with consumer perceptions and behaviour insights during these uncertain times. We have compiled a fun report of findings from a survey conducted with 2 214 respondents from October to November. Topics the report covers are respondents working situation, engagement levels at work, their feelings about COVID during a “relaxed” lockdown level and their anticipated Black Friday purchase intent. We hope our...