SERVICES


Brand Positioning Research
Brand positioning research forms the foundation for the development of successful brand plans.

Employee Engagement Research
Employee Engagement Research involves designing tailor-made, company specific, employee engagement surveys with a view to developing management strategies designed to create energy and efficiency amongst employees.
Ultimately, cohesive, well led, well-motivated, energised and engaged employees are the route to fine products and services, satisfied customers and good margins on healthy turnovers.

Product Concept & Product Research
This type of research is essential in helping companies develop products that satisfy customers’ needs and are therefore destined for market leadership.

Triggers & Barriers Research
Understanding what triggers usage of a brand, as well as the barriers to usage of a brand is essential insight to brand management. Triggers & barriers research is useful in invigorating sales and maintaining brand health.

Product Launch Monitor (PLM)
From the initial introduction, through trial and hopefully adoption, the Product Launch Monitor provides key insights into what’s working and what is not when it comes to new or improved product introductions.

Pricing Research
Pricing research often goes on to understand the various attributes (features and benefits) perceived by consumers to reduce price sensitivity or to command a price premium. Well-designed pricing research can be extremely beneficial to improving margins and profitability.

SHOPPER RESEARCH
Shopper research makes use of both qualitative and quantitative methods to understand the dynamics of, and reasons behind, choice by consumers in a shopping situation.
Knowing what goes on in consumers’ minds and hearts leading up to, and at the point of, purchase goes a long way to swaying choice in the direction of your brand.

ADVERTISING Research
Well executed advertising research ensures proper return on investment in brand communication.

Customer Service Research
Customer service research goes a long way to making sure that customer satisfaction is solid and the all-important loyalty factor in place.

Creative Consumer Connection
The Creative Consumer Connection is a thoroughly tested and innovative qualitative process whereby winning ideas for new product, marketing and service delivery are developed. Successful new product, marketing and service delivery initiatives always have hot consumer needs at their heart.
The Creative Consumer Connection is a proven way of making sure that such initiatives are built upon these needs.

Brand Planning Services
Brand planning is an intellectual and interactive process, rooted in consumers’ needs and perceptions, culminating in clear and focused strategic direction for brand management activities.

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