In the previous article in this three part series we talked about the importance of knowing exactly what it is that you want to find out when deploying market research. The heart of successful market research lies in a well thought through, clear and comprehensive research brief.

More often than not, research briefs can be paltry, inadequate, vague and lacking clarity of purpose and objectives in relation to the business or marketing issue at hand. This makes it extremely difficult for the researcher to accurately tailor-make a methodology and solution that will be effective and provide value to the client.To discuss this article or your business enhancement needs, contact Gordon on gordon@batbrand.co.za

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Business Enhancement Series Part #3