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Transforming Data into Decisions, Insights into Impact

Best Known For…

At Bateleur Brand Planning, we don’t just conduct research, we help businesses unlock deep human insights that fuel growth, loyalty, and competitive advantage.

Whether you need to captivate customers, energize employees, or strengthen partnerships, we equip you with the clarity, confidence, and direction needed to drive success.

Every great business decision starts with understanding what truly matters to your customers, your employees, and your suppliers. With our expert research and strategic guidance, you’ll feel empowered to make decisions that resonate, inspire, and create lasting connections.

Each research project is personally overseen by a company shareholder, ensuring high-level strategic input and commitment to client success.

Bateleur Brand Planning was founded in 1988 with the vision of integrating market research services with brand planning to provide actionable insights. In 2021, the company underwent a restructuring, giving full ownership control to its partners. This allowed for greater agility, enhanced service delivery, and a shift towards a younger, female-led leadership structure. The restructuring forms part of a five-year succession planning and development initiative aimed at ensuring long-term sustainability and growth. Bateleur currently holds a Level 2 BBBEE status.

Bateleur Brand Planning is a corporate member of the Southern African Market Research Association (SAMRA) and adheres to its stringent codes of ethics and research practices, ensuring the highest standards of professionalism and integrity. In recognition of our commitment to excellence, Bateleur was awarded “Best Market Research Agency – Gauteng” in the 2022 Research and Development Awards by Acquisition International.

Through cutting-edge methodologies and decades of expertise, we provide actionable insights that help you…

  • Engage Consumers: Build brand loyalty by understanding what truly matters to your customers.
  • Inspire Employees: Create a workplace culture that motivates, energizes, and retains top talent.
  • Strengthen Supplier Relationships: Create partnerships built on trust, collaboration, and mutual growth.

Our mission is simple: to help you achieve all-around business success through smarter strategies and deeper connections.

Our Services at a Glance…

  1. Brand & Market Research: Understand consumer behaviour, refine your brand positioning, and stay ahead of the competition.
  2. Employee Engagement Research: Enhance organisational efficiency with insights that drive performance and satisfaction.
  3. Supplier Engagement Research: Strengthen your supply chain by building partnerships that go beyond transactions.

Visit our “What We Do” tab for more details.

Trusted by Industry Leaders

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Over and beyond the delivery of our brand gap research as contracted, the senior executives at Bateleur were passionate to go the extra mile to make sure that the results of the survey put to good use strategically within our organisation. We can highly recommend Bateleur for competency in the provision of brand-related market research to any organization.

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Bateleur is a highly engaging, value adding institution that specializes in the design, and development of employee engagement surveys that produces tangible actionable results to support organisations to maximize levels of engagement.

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We are extremely satisfied with both the quality and deadline management provided by the Bateleur team. In addition to quality research outputs, we are grateful to be working with Bateleur’s senior partners who have extensive experience in brand management and planning. This provides further depth and granularity to the value already contained from a research perspective.

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Bateleur is deeply committed to and interested in public health and social impact. Based on our fruitful partnership, it is clear that Bateleur is committed to the improvement of population health and social services through market research and strategic communications.

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We are in awe of the discipline and passion. Most importantly, the care you your team shows in the work and our business.

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Our journey with Bateleur commenced several years ago and was initiated in line with our strategic intent to create an engaged workforce that will complement our goals towards becoming a Competitive Global Player in the Automotive sector, the process annually has been thorough together with excellent feedback and insights that guide us to focus and develop continuous action plans.

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What sets Bateleur apart is the direct involvement of shareholders and directors in running the projects. This hands-on approach ensures the strategic usefulness in the outputs produced. I am impressed by the integrity upheld by Bateleur and feel confident in the transparency, honesty and professionalism of their executives and team members. This commitment to ethical conduct creates a strong foundation of trust.

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They have provided us with invaluable insight into our customers. The Bateleur team is highly professional and enthusiastic about their customers’ business. Bateleur’s insightful analysis of the research has resulted in positive action within Game.

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We have found the service provided by Bateleur to be both professional as well as friendly. We are happy with the research they have undertaken on our behalf over the years and the user-friendly manner in which the findings are work-shopped with us. I have no hesitation in recommending Bateleur for their competence and service.

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Thanks for your passionate presentation and contribution, it has provided a lot of food for thought and opportunities on our side!

Our Case Studies and Newsroom

Bateleur_Vantage_Point_Business_Market_Specialists

Visit the Vantage Point Tab to see our latest news.

Employee Engagement Trends

Source: The Bateleur National Employee Engagement Survey for detailed insights about this report, visit our Vantage Point tab.

Oct 2019 0
May 2020 0
Oct 2020 0
Jun 2021 0
Jun 2022 0
Aug 2023 0
Sep 2024 0

Employee engagement has steadily risen from 46% in October 2019 to 60% in September 2024, with a peak of 58% in May 2020. This trend highlights growing workforce resilience and stronger employee connections, even amid the challenges of the pandemic.

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Who We Are & Why We Matter

Bateleur Brand Planning is a highly focused and experienced South African market research company, delivering strategic insights that empower businesses to make data-driven decisions. Since our inception in 1988, we have built a reputation for excellence in market intelligence, brand research, employee research and business strategy.

Our Experienced Team

Bateleur_Director_Business_Intelligence_Gordon_Hooper

Gordon Hooper

Managing Director

Kim-Lee De Vries

Director of Operations

Bateleur_Talya_Strategic_Insights_Specialist

Talya da Gama

Production Director

Lulaine Dreyer

Financial Manager

Bateleur_Coordinator_Michelle

Michelle Steyn

Research Executive

Nadia Pallis

Research Executive

Eleni Moutzouris

Research Executive

Bateleur_Market_Research_Khanyiswa

Khanyiswa Mjungu

Research Executive

Bateleur_Market_Research_Gabisile

Gabisile Mncube

Research Executive

Bateleur_Market_Research_Thabang

Thabang Mokoena

Research Executive

Why Choose Bateleur

  • Shareholder Involvement: Each research project is personally overseen by a company shareholder, ensuring high-level strategic input and commitment to client success.
  • Proven Expertise: With over 35 years of experience, we’ve partnered with businesses across South Africa to solve complex challenges.
  • Industry Experience: FMCG (Coffee, Cereal, Confectionary, Dairy Products, Ice cream and more) Finance (Corporate, Home Loans, Insurance, Investment and more) Government (Health, Housing, Agricultural and more) Media (Internet, Newspapers, Magazines, Radio, TV and more) Manufacturing (Appliances, Automotive, Clothing Brands and more) Pharmaceutical (Antacids, Multivitamins, Nasal Sprays and more) Retail (Books, Cosmetics, Fashion, Furniture and more).
  • Tailored Solutions: Every business is unique, so we design our research to meet your specific needs.
  • Actionable Insights: We don’t just deliver data; we provide strategies that work.
  • Broad Reach: Our network spans the entire country, ensuring no voice is left unheard.

When you partner with Bateleur, you gain more than just information – you gain the confidence to make decisions that drive measurable success.

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